By Eric Powell
allstate400atthebrickyard.com
Tuesday, August 3, 2004
The 2004 Brickyard 400 Official Program offers 160 pages of entertaining, colorful and informative reading, delivering fans complete information on the 11th annual NASCAR NEXTEL Cup Series classic at the Indianapolis Motor Speedway.
The 2004 Brickyard 400 program is available during the race weekend, Aug. 6-8, at IMS program kiosks and gift shops located throughout the facility. It also is available now at the Brickyard Authentics stores, located at Circle Centre Mall in downtown Indy and the Indianapolis International Airport, on the Web at www.indianapolismotorspeedway.com or by phone at (800) 955-INDY. The program retails for $10.
There’s more to the program than features on top NASCAR NEXTEL Cup Series drivers and teams. Helpful information for fans, such as a facility map, event schedule, a driver roster and driver and event statistics, is provided. “Track Talk” also provides NASCAR facts, quotes and short features throughout the program.
Detailed feature stories also cover a number of interesting topics surrounding the Brickyard 400 and NASCAR racing:
- Drivers, including defending event champion Kevin Harvick, 2002 event champion Bill Elliott, and rising rookie stars Kasey Kahne and Brendan Gaughan. Another feature also looks at the feuds between NASCAR drivers in 2004, and another story looks at the fascination with Formula One held by three-time Brickyard 400 winner Jeff Gordon.
- Teams and owners, including Hendrick Motorsports and Richard Childress, owner of the Brickyard-winning cars of Harvick and the late Dale Earnhardt.
- The rich history of the Brickyard 400 and its importance in NASCAR after just 10 years of the race’s existence. This feature is mated with a piece on the nearly 100-year history of racing in the Ormond Beach-Daytona Beach area in Florida, where many of the roots of stock car racing were planted.
A “Garfield Superstar” insert provides plenty of fun for young race fans, including puzzles, games and other activities.
The program cover features artwork by acclaimed artist Carlo Beninati, who also is profiled in the program.
Tickets: Tickets for the Brickyard 400 can be purchased online at www.indianapolismotorspeedway.com, or by calling the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area. Parking and camping information also can be obtained through the ticket office.
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